A Movie's Entire Promotional Budget Was Used To Support Typhoon Relief
What would you do with $25,ooo? Before you answer, take a look at the video above. The promotional budget for The Secret Life of Walter Mitty came to just that amount, and all of it was used to provide food for villages in the Philippines that were battered by Typhoon Haiyan. Altogether, it paid for over 10,000 meals, bought tools for 31 villages, and provided basic medicine to local organizations.
Yet, even with all that, filmmaker Casey Neistat, who was spearheading the project, worried it wasn't enough. The good news is that you don't have to win $25,000 to help ravaged towns get better. You can give however much you want by visiting UNICEF.