Like many Americans, Mary and Ernie Molina experienced a time of financial crisis with the down turn of the economy. They lost their family owned retail cell phone store and were forced to rely on the generosity of relatives to cover monthly expenses.

When the family could no longer afford toilet paper, the Molina's knew something had to be done. Finally, Ernie was offered a sales position selling coins for commission only. In an effort to save money, Mary started making her own granola bars for Ernie to take to work as a snack. Occasionally, Ernie would offer one of Mary's granola bars to his coworkers. When the requests from the office began increasing every week, Mary and Ernie knew they were on to something.