The Most Responsible Ad On The Internet

A message from Dove:

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

If they were people, mirrors would be appalled. I've never met one I didn't stare at. Often, I'm trying to stare away a flaw that I can't wash away with a bottle of Nutrogena--protruding brow, lips that seem bigger today than yesterday (what the frick?), or a jaw line that I can't decide is prominent enough. We're all notorious critics of ourselves, and our ability to cut ourselves down shines no brighter than when it comes to how we look.

Obviously Dove's messages are part promotion. Their business is soap, not empowerment. However, any advertiser has the power and the responsibility to create messages that change how we see the world and ourselves. As society and culture go through or are on the verge of change, advertisers have the opportunity to promote a product from the platform that social and cultural change provide. In light of the gay marriage debate, many businesses including Oreo, Target, JCPenny and Gap produced ads that all supported gay pride. The conflict of interest in promoting their products to a wider audience is a given. As a gay man, I don't feel bad about possibly being exploited. The nature of capitalism is to get people to want your business, and if straight people are getting those messages, then I want them to. The slew of ads put out by those companies made me feel included, which is critical in fostering happiness.

You could say Dove is creating a similar sense of inclusion with their ads. Their efforts to encourage natural beauty are not unknown, nor do they ever go unnoticed. They have a business to promote, but some of the ads make me wonder whether they're promoting natural beauty for the sake of their business, or promoting their business to for the sake of natural beauty. With the above video especially, the company features our collective anxiety about physical appearance in a way that is refreshing and uncommon. Not once does a bar of soap or a bottle of shampoo appear on screen. It is as if the company is using its media clout to relieve that anxiety by improving our perceptions of our physical selves.

You could say Dove is exploiting our desire to feel good about how we look. People love being told they're more beautiful than they think they are. I can't tell you how many times I've accidentally gotten into a serious relationship under similar pretenses.

What we've got to remember is that even if Dove is being tricky, there are plenty of advertisements that manipulate us into thinking we're not good enough and therefore need their products to be better. Dove's campaign to sell their products is different because they're not urging us to give them our money. Instead, the urgency is placed on loving the bodies and faces we were born with. That's not just good advertising; it's refreshing and responsible.

Girl Scout Sells 2,000 Boxes of Cookies To Help Uncle With MS

** OGTV celebrates National Cookie Day with this story about a generous Girl Scout who used her cookie selling skills to win a special prize for her uncle to help him fight his disease and support his love of music. **

Callie Olson is an 8-year-old Girl Scout with a giving and loving spirit. She worked extremely hard to sell 2,000 boxes of girl scout cookies to win the grand prize MacBook; what's even better is the fact that she won it for her uncle with MS!

Keep reading... Show less

Wounded Warrior Amputee Football Team Takes on NFL Alumni

** OGTV recognizes the International Day of Persons with Disabilities with this story about some unstoppable Wounded Warriors to help everyone become more compassionate and understanding of the challenges faced by people with disabilities. **

These servicemen may have lost limbs overseas, but on the field, they don't need special treatment. Once the competitive juices get flowing, that becomes very clear as these wounded warriors go head to head with seasoned NFL veterans and Washington Redskins Alumni. But even greater than the rush of competition is the sense of camaraderie the guys gain for one another on the field.

Keep reading... Show less

Immigrant Student’s College Dream Is Now Shipshape!

** OGTV is celebrating Rosa Parks Day by sharing the story of another trailblazer who did not settle for doing what was expected and instead followed her dreams...all the way to the US Naval Academy! **

This is a story about a determined and humble young woman who came to a country she barely knew to live with complete strangers, all in order to receive the best education possible. In the process she would work hard and defy incredible odds to put herself in the running to become a member of one of the most prestigious institutions in the United States.

Keep reading... Show less

Why Shopping Makes You Feel Good - You Should Know with Lucia Nazzaro

** Here's a short video on why shopping makes you happy to get you amped for Cyber Monday **

This just in! Retail therapy actually works! We love to give you tips and tricks to make sure you are the happiest & healthiest you can be. So here is one more, and it just may be our favorite.

In this brand new episode of You Should Know, Lucia explains how shopping really can improve your well being. Even if you don't buy anything, the positive effects are still there. So tell your spouse you don't necessarily have to spend money... even though it's more fun that way :)

Keep reading... Show less

How to Unclutter Overflowing Closets – Wounded Warrior Closet Makeover

Everyone could use a little help in their daily lives…and watching a good DIY video can always make a difference! OnlyGood TV videos help make your life easier, more manageable, happy and stress free!

After 36 years in the military, U.S. Army Sergeant First Class Luciano Yulfo ended his career in Afghanistan when a bomb shattered his left leg, leaving him disabled and soon to be without a leg. His 27-year-old daughter Sonia is his only caretaker, so it's really tough trying to keep their house in order. But help is on the way! Professional organizing expert, Barbara Reich and ClosetMaid are giving them each a much-needed closet makeover!

Keep reading... Show less

Turkey Carving Tips So You Won't Miss A Bite!

Yum... it's Thanksgiving. We set you up with some tips to cooking the perfect turkey, now on to the carving!

You may think it is easy... but you'd be surprised at how much meat you are actually missing. Executive Chef, Michael Luboff, for Stew Leonard's – the World's Largest Dairy Store and one of the most renowned grocery store chains in the U.S., gives some carving tips to make sure you savor every bit! Along with enjoying it, you want it to look presentable, too!

Keep reading... Show less

Watch How These Goofy Gobblers Spend Their Thanksgiving

Thanksgiving is near and the turkeys of Millstone Farm are ready to get moving! Although they're not sure where they're going, their hilarious banter and barnyard strutting is fun to hear and see! Onward, to the Thanksgiving table!

Millstone Farm is a seventy-one acre private, family-owned farm focused on regenerative farming, educational opportunities and innovative technologies that improve the health of our community, our animals and our land.

Keep reading... Show less

7 Tips To Cooking The Perfect Thanksgiving Turkey

Thanksgiving dinner is the most anticipated cooking/eating event of the year. But don't let the stress of creating a perfect meal get you down. Have a calm, stress free holiday and spend more time with your family by following these simple tips!

Keep reading... Show less

* OGTV Top Videos *

Watch and Subscribe
It's a Positivity Movement
OnlyGood TV on YouTube


Get your Only Good TV Newsletter