Nestle's 'Vintage Packs' Aim To Help People With Dementia

Looking back on the earliest days of our lives sometimes seems like it requires a kind of mental kaleidoscope to penetrate the distance between here and there.

Viewed down that long tunnel of hindsight, the fantastic collection of memories swirling in the distance recalls a time when we lived our days by the thrill of discovery, instead of the ticks of a clock, we believed in magic – or wanted to believe – and growing up was something other people did.

Part of the power of nostalgia is the way it tugs at us and brings us all the way back to a time we thought we’d lost. Food and beverage company Nestle, in fact, is banking on that emotion to help people with memory loss and dementia.

Nestle UK & Ireland has rolled out a so-called “reminiscence pack”--a mix of vintage wrappers and packaging from its archives that carries a high-minded purpose. After an influx of requests from care groups, the company dug into its files to find examples of retro artwork and design that burst with color and character, with the resulting collection intended to trigger in people with dementia or memory problems recollections of happier times and younger days.

There are posters here, as well as photographs, labels for chocolate boxes and tins and more, all presented as a way for caregivers and family members to potentially “recreate a slice of the past,” according to Nestle. Dr. Alison Cook, director of external affairs for the Alzheimer’s Society in the U.K., which consulted with Nestle on producing the reminiscence pack, puts it this way: “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time.”

“This activity helps carers and loved ones to engage with people with dementia in a positive way, and has the potential to improve the quality of life for the 800,000 living with dementia in the U.K.,” Cook said.

According to her group, in less than 10 years one million people in the U.K. will be living with dementia. The Alzheimer’s Society works in England, Wales and Northern Ireland, and it’s currently using the Nestle reminiscence pack in two support groups that run activities for people with dementia and their caregivers.

The images come from a special facility at Nestle’s factory in York, England. That’s where things like film, products and packaging are preserved, the company says, in climate- and humidity-controlled conditions. The York factory today cranks out more than 6 million Kit Kat bars a day, as well as products for other brands like Milky Bar and Yorkie.

Nestle says the vintage packaging, labels and art were usable thanks to the work of generations of archivists as well as the generosity of employees and the public. The pack includes things like old wrappers for a 1950s Aero chocolate bar which can be put onto modern products, instantly transforming them into something a person suffering with dementia might be able to latch on to and connect to an otherwise forgotten past.

Instructions included with the wrappers read: “Cut out these old labels and wrap them onto a similar sized modern chocolate bar to create an old-fashioned one.”

Also in the reminiscence pack are things like a pink label for Nesquik Raspberry Milk Shake flavoring. There’s also a poster of two children, a boy and girl who look like they stepped out of a Norman Rockwell painting, which reads “Rowntree’s cocoa builds bone and muscle.”

“We hope it brings as much joy to use as it was to create,” Nestle writes in an introduction to the package.

The Hero In You (S1:E1) – Everyday Heroes Deliver Delight

Welcome to The Hero In You – the all-new series from OnlyGood.tv that will inspire, touch your heart, and show you that you can be a Hero too! Hosted by Marysol Castro, The Hero In You highlights individuals and organizations that prove that with a little heart and soul, anything is possible. Sometimes a helping hand or a sympathetic ear are the only super powers you'll ever need.

Keep reading... Show less

Mentor Helps Football Player Find His Way

High School senior Patrick Sanchez was having trouble at home. His family's resources were low and instead of heading on to college to fulfill his dream of playing football, Patrick was being asked to work to help his family. His Dad had lost his job, his Mom was slowly recovering from cancer, and the future he had envisioned seemed to be getting further from his reach. In frustration, Patrick left home.

Keep reading... Show less

Caly On The Good (E8) – A Homecoming For A Popstar

Missy and Adam Bevier are thrilled to have daughter Caly home visiting after two years working in the music scene out in LA. But as we learn on this Episode of Caly On The Good, this trip back to her Grand Rapids, Ohio home is not just about kicking back and taking it easy. "She has to help with everything," Missy explained. "We keep her real. Just because you're nineteen doesn't mean you're not gonna help Momma out."

Keep reading... Show less
Fans' Top 5 Hits

The Creation of Us (S2:E5) – Anatomy and Adoption

Becoming pregnant and giving birth are the two most celebrated moments for a couple starting a family. But what happens in between, especially for an LGBTQ couple? In this episode of The Creation Of Us, Heather and Christen take us on two important expert visits – one at the hospital for a full body scan of the baby and one to an attorney to review all of the legal requirements and protections that will allow them to become the family they want to be.

Keep reading... Show less
Fans' Top 5 Hits

Tattoos Help Breast Cancer Survivors Reclaim Their Lives After Mastectomy

Please note: this video has emotional and graphic content. While our intention is to tell a beautiful story, the content - showing mastectomy scars and reconstructed breasts - can make some uncomfortable.

For some breast cancer survivors, losing their breasts was the only option. For a woman, that is a devastating loss. One tattoo artist is on a mission to help them turn their grief into confidence and hope through beautiful tattoos.
Keep reading... Show less

Press Paws (S1:E1) – Finding Furry Friends In Unusual Places

Welcome to Press Paws - a new OnlyGood.tv series for the Animal lover in all of us! Hosted by Michelle Ray Smith, Press Paws tells passionate stories of the unique bond between animals and people and how they help each other live a happier, more fulfilling life. Whether you are looking to adopt, visit a sanctuary filled with quirky characters, or are just an animal lover that loves a good "tail", Press Paws has something that is guaranteed to make you smile.

Keep reading... Show less
Fans' Top 5 Hits

From Software to Sourdough, Taking A Leap of Faith

Did you ever know someone who seems to be on a brilliant, fast track career path and then suddenly gets up one day and decides to do something completely different? Sherif Farag is that guy. After a 15 year career in Management Consulting and Business Strategy, most recently with McKinsey in New York City, Sherif decided to trade in the airline miles and hotel points and do something completely out of his consulting comfort zone.

Keep reading... Show less

A Dog’s Journey Home (E11) - Pittsburgh Gotcha Day!

After 90+ dog transport trips, Tracy'sDogs co-founder Scott Whyatt knows to be ready for anything. In this episode of A Dog's Journey Home, Scott's transport will arrive with 62 dogs who were loaded up on an 80 degree day in Texas and will now be meeting their new families in the chill of early winter in Pennsylvania. It's Gotcha Day in Pittsburgh!

Keep reading... Show less
Watch and Subscribe
It's a Positivity Movement
OnlyGood TV on YouTube

mailbox

Get your Only Good TV Newsletter