Baking Granola Bars Got This Family From Broke To Back-In-Business!
It takes a village, as the saying goes... and in this case, it took the Molina family's little village to save their home and launch their own business!
During the financial crisis of the late 2000's, like many other families, the Molinas fell on hard times. They were forced to close their retail business, found themselves totally broke, and for a couple months, relied on the kindness of others to get necessities like toilet paper. Mom and Dad (Mary and Ernie) were looking for new jobs, but in such an environment, not much was available. Eventually, Ernie got a sales job for which he would get commission. It was a start, but Mary knew that the family would still have to be very careful with their finances. So when Ernie started his job, Mary decided to be frugal by preparing granola bars for Ernie, rather than buying snacks. Little did she know how life-changing that decision would be.
At work, Ernie passed out some of Mary's granola bars. They were a huge hit! And the Molinas realized that they had something valuable on their hands...
"If we do X amount of bars per week," Ernie remembers the two of them strategizing, "then my sister doesn't have to pay the rent, my uncle doesn't have to buy us oil anymore..." and the family could turn their lives around. So they launched Lola Granola bars as a business.
And it ended up being a full-family affair. Mary and Ernie's kids (including Lola, the product's namesake) would help package the products after they finished their homework, and the whole family pitched in on spreading the word about Lola Granola. Eventually, an offer from Whole Foods to sell the products came in, and Mary and Ernie knew that their hard work after the close of their first business had all been worth it.
"If you love something," Mary says, "then go for it! Try it!" We love that idea :)