Face Of Courage: Acid Attack Survivor Becomes Model For New Campaign
The usually tall and thin modeling world has been transforming from the inside out in recent years with the inclusion of plus-sized fashionistas and those with disabilities. Today, Viva N Diva, an India-based clothing company is furthering this transformation with their newest model—Laxmi Saa, a prominent acid attack survivor.
“This opportunity to represent an apparel brand was a platform for me to set an example for women like me to be confident and have courage despite their physical appearances,” Saa told BBC News.
Viva N Diva named Saa, who was attacked by a 32-year-old man and scarred for rejecting his marriage proposal when she was 15, the face of its newest campaign, “Face of Courage.” Now 26, she is also one of India’s most outspoken activists who campaign for stricter punishments for offenders and advocate for strict regulations on the sale of acid, which is as easy to purchase in India as buying bathroom cleaner.
By being the face of this campaign, Saa proves to survivors that life goes on after their attack. As a Viva N Diva representative, she’s being treated like any model in terms of pay and profit coming from the campaign, according to the Hindustan Times. She also hopes her participation in the campaign proves to perpetrators that their goals to injure, main and otherwise demoralize women have proven unsuccessful.
“The was also a platform for me to send a clear message to criminal that women will not lose courage even after they are attacked with acid to destroy their physical beauty,” Saa told BBC News.
Beauty is in the survivor.