Couple Tries to Raise $10 Million With Human Alphabet

Ashley Cooper and Filip Cederholm are trying to raise $10 million for charity by creating the largest alphabet ever seen. Cooper, a former fashion student and Cederholm, a photographer from the handsome land of Sweden, have set out on a modern ‘round the world trip, making gigantic letters out of children for their latest project, ABCharity. The couple has lived with naught but “2 backpacks, 4 cameras, 2 computers & lots of hope,” Cooper says. They rely on support from surrounding communities for water, food and help with the project. How do they gain support for simply gathering children into huge letters? Calm down, antsy pants, and I’ll tell you.

All 26 letters of the alphabet will be spread evenly around the world—one country per letter. Charities in each country will be registered with Cooper and Cerderholm’s charity, Peace Love and Photography. The photographed letters will then be sold as art. A buyer will select a charity and select his or her name to spell out with the photos. For example, Amy would buy A, M, and Y and 100% of the money will go straight to the charity of her choice, and never once go through either Cooper’s or Cederholm’s bank accounts.

The end product will look something like this:

So far they’ve hit Cape Town with “A” and the Dunes of Namibia with “B.” They plan to be finish the entire alhpabet in 24 months. When the project is complete, they will start selling the photos and the race to $10 million will begin. In the meantime, Filip says he and Ashley are creating the ABCharity events to give kids “a day to remember for life.” Best of luck to Ashley and Filip.

Watch their promotional video:

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