Check Out The Rainbow Bagel Everyone Is Going Crazy Over

Forget the cronut—the Rainbow Bagel from The Bagel Store in the Williamsburg section of

Brooklyn, NY has been making the latest waves on social media. But what does it taste like? It is as good as it looks? Is it really worth $3.75? Come check out a video from our friends at

Business Insider to find out! Hey, you might even learn a little about the two “ts”—taste and

texture. I don't know what's more interesting the bagel itself or how they make it! It's mesmerizing!

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