Celebrities "Bar" Up To End World Hunger
What if your favorite fruit and nut bar was not just a midday snack, but was also a meal for a hungry child across the globe? Well now, it can be!
When Hollywood actors Todd Grinnell, Ryan Devlin and Ravi Patel visited Liberia, they were heartbroken by the poverty they encountered. In fact, the epidemic is so severe that one child dies of malnourishment once every 12 seconds. Upon their return, they knew they had to do something, and quickly.
Todd distinctly remembers the moment that spurred them to action. "There was one little baby in a refugee camp who was the first child that stopped us dead in our tracks," he recalled. "The sadness in this mother's eyes and the helplessness that you can see that she felt was staggering."
That powerful impression was the spark they needed to begin building an organization and the end-to-end process that could deliver emergency food aid to kids who needed it, anywhere in the world. Firstly, the team did significant research and testing and created a healthy, nutritious fruit and nut bar made with premium ingredients. Then, utilizing the familiar 'buy one, give one' marketing technique, they combined a consumer purchase of this new snack bar with the delivery of a specially formulated food packet, jam packed full of vitamins and nutrients to treat malnutrition, to a child in need on the other side of the world.
This Bar Saves Lives eventually attracted the attention of A-list celebrities like Kristen Bell who jumped in and immediately lent their support. By the end of the year, the co-founders hope to sell 1 million bars, giving struggling families across the world a chance at life!
Watch how these actors, turned "snacktivists", are spreading hope and making a difference, one bar at a time!
Learn more about these life-saving efforts at: https://thissaveslives.com/
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